No doubt you’ve seen them as you’ve driven around – custom vehicle graphics that grab the eye and call attention to whatever the owner wants you to see, in a way unlike any traditional vehicle lettering has done in the past. Sure, if you have a business you can always go the old-fashioned route and have your business name, logo and phone number painted onto the side and the back of your panel truck or delivery van … and then you’ll fade into the background just like every other van.